Creating a sustainable company culture is crucial to an organization’s overall success and business strategy. Why does culture matter? It is vital when determining a company’s ability to attract and retain top talent. If employees are happy, they may be more motivated to work harder and perform better. Positive culture also puts your company ahead of the competition. By establishing your company as an excellent place to work with a healthy company culture, you are more likely to attract and hire better talent and excel against competitors.
HR plays an integral role in driving company culture. This blog will discuss four ways HR professionals can develop a positive corporate culture that values employees and supports their organization’s growth and success.
Create Impactful Core Values
Defining a set of core values is critical to establishing a thriving company culture. Company values are the influencing standard in how a company handles business and interacts with partners and clients. Regardless of the size of an organization, values are intrinsically linked to company culture and can unify your team.
Implementing reasonable and easy-to-understand values helps employees work together and recognize the impact of their work. But values look different for every team and company, depending on the goals and mission. How do you determine which specific core values to live by?
Leaders and managers should choose values that are important to the team and reflect the organization’s mission. Does your organization value flexibility? Perhaps value-centered flexibility can encourage employees to be willing to adapt to any situation. Respect is a typical core value for organizations because it promotes a positive work culture where employees are loyal and motivated to perform at their best.
When choosing your organization’s core values, take time to evaluate them as a whole. Do they include the most important aspects of the vision you have for your organization? Company leaders should strive to choose cohesive values. A unifying set of core values will push you and your team to achieve excellence.
Promote Internal Engagement
High employee engagement leads to increased productivity, job satisfaction and healthier company culture. Employees are motivated to go above and beyond minimal requirements to support success within the organization when actively engaged in the workplace. According to Gallup’s State of the Global Workplace report, only 15% of employees are actively engaged in the workplace, meaning most employees view their workplace negatively or feel undervalued and disengaged.
Company leaders can change this by promoting internal engagement efforts. A supportive environment that incentivizes good work with praise and awards can go a long way in showing employees their work is appreciated. Encouraging participation in your organization is also crucial to employee engagement. Consider organizing team lunches or wellness activities to bring your team together and allow employees to bond over matters unrelated to work. Internal engagement efforts will help build a stronger sense of community within your organization and support vibrant company culture.
Align Compensation with Culture
An organization’s compensation plans go hand in hand with company culture. Employees expect to be rewarded for supporting a company’s success and will likely feel discouraged if compensation doesn’t align with their perception of its culture.
Company leaders must arrive at a plan that closely aligns with their values and culture. For instance, if your organization values people as its greatest asset, compensation in a higher percentile of their talent market’s value is crucial. Furthermore, wages and benefits should be aligned toward what makes sense within the organization: performance and outcomes over output metrics. Continuous feedback also helps leaders actively engage with employees to ensure their voices are heard.
Establish Learning & Development Strategies
Organizations that provide employees with adequate training and resources are more likely to see increased performance and engagement. Thus, learning and development (L&D) programs play a huge role in upholding company culture. According to a report by LinkedIn, 93% of employees say they will stay longer at a company when that company invests in their career development. Because of this, company leaders should evaluate how well they are weaving the role of L&D into their organization.
A strong L&D strategy allows organizations to create training programs to upskill and reskill their team. Implementing a successful onboarding program is an excellent way to support L&D efforts. New employees can build confidence and become acclimated to the company by receiving extensive onboarding and training.
Growth is a priority for your organization. Skill assessments are a simple, objective way to ensure practical training toward this goal. Consider them a checkpoint to assess employees in areas like knowledge and performance. L&D helps establish a positive work environment with opportunities for growth and development.
Recent Comments