5 Reasons to Be a Company that Gives BackMay 16, 2017 - By: Matt Thomas
The benefits of being a company that contributes to the betterment of society are plentiful and positively affect all facets of the business. In fact, there is rarely a downside to giving back. We’ve identified the top five benefits to being a business that prioritizes charitable opportunities – so put on your volunteering hat and get your team out there!
- Respect in the community
Regular participation in community give-back events shows the outside world you are a company that thinks outside making a sale. Building this reputation as a business that contributes to the community will come back to you in positive ways, whether in new business opportunities, new hire opportunities or scenarios of employee loyalty. Give your company some positive recognition and identify volunteering opportunities for your team to participate in on a regular basis.
- Respect in your office
Being a company that gives back will earn additional respect from your employees. Your team wants to know they work for a company that cares, so providing regular opportunities for them to volunteer will demonstrate where your values and priorities lie. Make sure to encourage members of your management team to get out there and participate in community give-back opportunities as well.
- Teamwork makes the dream work
Volunteering and charity events are a great opportunity to get people out of the office and doing something different together. Encouraging coworkers who don’t usually collaborate to work together in a different setting can only mean good things for engagement back in the office. They will get to know each other better, which will benefit their overall work in the end. Provide your team with these opportunities they may not otherwise think to spend time on.
- Connections and networking
Getting out in the community and participating in give-back events is an easy way to stay connected with other business leaders as well as meet new ones. It’s a great way to align with like-minded companies. Certain events cater specifically to the business community in a given city – seek one or two of these events a year for the office to participate in.
- Impress prospective hires
According to a recent poll conducted by Morning Consult, 60% of participants between the ages of 18-34 were more likely to want to work for a company that gave to charity. This is something to think about, considering most new hires will likely fall in this age group. When selecting which fundraising and give-back events to participate in as a company, consider the ones that most align with the self-branding you are putting in front of new hires.
There are many more benefits to being a company that gives back than those listed above. The point is, if you aren’t a business that’s constantly thinking about ways to stay involved in the community and facilitate the overall betterment of society, you are behind. Start taking action today and be a company that contributes to a better tomorrow.
What are some ways your company gives back? Tweet us and share!